Which destinations will Russian tourists prefer most in 2026?
- 2/26/2026
- 12 H
Taras Kobishchanov, Vice President of the
Russian Tour Operators Association (ATOR) and CEO of Russian Express Holding,
shared his 2026 predictions for the most popular overseas destinations for
Russians.
According to Kobishchanov, Turkey will maintain its
lead by a wide margin. He predicts that the United Arab Emirates will take
second place in 2026. Egypt, which is breathing down the UAE's neck and growing
rapidly, will take third place.
According to the ATOR vice president, the most
interesting developments are happening on the “eastern front.” Vietnam is
rapidly entering the market and taking market share from Thailand. Although
Thailand currently surpasses Vietnam in terms of volume, Vietnam's growth rate
is impressive.
China is also gaining increasing interest as a beach
and tourism destination. Visa exemptions for Russians and a large flight
program are increasing interest in China.
According to Taras Kobishchanov's predictions, the
battle for fourth place in the TOP-5 in 2026 will be between China and Thailand.
Vietnam, which has become a destination that can be visited throughout the
year, will take fifth place.







