The results of the "Sales Climate Index" survey, conducted monthly across Germany by Dr. Fried & Partner with the participation of travel agencies, have been published for August.
According to the survey results, the percentage of those who said they were "satisfied with the current sales situation" increased from 50% in the previous month to 51.9% in August. While 37.8% of participants described the situation as "satisfactory," 11.7% reported that sales were weak.
DEMAND AND REVENUE EXPECTATIONS FOR THE NEXT 6 MONTHS
The percentage of respondents who believe that demand for travel services will increase over the next six months rose by 5.6% in August to 27.8%, up from 22.2% in July. Meanwhile, 57.2% expect sales to remain stable, and 15% believe sales will worsen.
When asked whether they expect an increase in revenues over the next six months, 28.2% of travel agencies responded "yes" (up from 26.3% last month). Additionally, 51.1% of participants expect revenues to remain stable, while 20.7% anticipate a decline (down from 23% last month).