The event takes place amid growing concerns over the impact of tourism on climate change as well as extreme weather events affecting the sector.
From Euronews, thousands of travel representatives have arrived in London's ExCeL exhibition centre for the World Travel Market trade event, as new data shows global tourism is now breaking pre-pandemic records.
But more tourists means there is a higher risk of overcrowding in many hotspots, putting pressure on local infrastructure.
Another area under threat from overtourism is sustainability. Tourism development becomes unsustainable when the negative social, cultural, political, and environmental impacts on the local community outweigh the economic and societal advantages.
As a result, many communities are becoming exasperated at the increase in tourist arrivals to their countries.
All this comes amid mounting climate change concerns and extreme weather events impacting the sector.
The travel sector says it’s not just working to reach net-zero, but also striving to become net-positive.