Collaboration between Wyndham and long-term franchise partner expands with new exclusive development agreement.

Wyndham Hotels & Resorts, the world's largest franchised hotel company with approximately 9,300 hotels and 25 global brands worldwide, has signed an exclusive development agreement with Soliteight Hotel Projects SA to bring the Super 8® by Wyndham brand to the Iberian peninsula. Under the agreement, hotel development and investment company Soliteight, an existing franchise partner of Wyndham, will develop and open 40 Super 8 hotels in Spain and Portugal over the next 10 years.

The Super 8 brand in the economy segment is globally recognized for its hospitality, reliable quality and affordable prices and will now offer budget-friendly accommodation options in Spain and Portugal. As the tourism industry in the two countries is growing at record levels, demand for reliable, high-quality accommodations in the economy segment is on the rise. Wyndham currently has 14 Super 8 hotels across the EMEA region, including those in Germany, the UK and Saudi Arabia.

The first of the hotels under the new agreement will open in Leiria, Portugal, in the fourth quarter of 2027. Subsequent openings are expected in tier one and tier two cities, airports, popular shopping centers and smaller towns along major transportation routes. A significant number of the hotels being developed will be new construction projects with smart modular design, emphasizing efficiency and sustainability.

"By bringing our Super 8 brand to Spain and Portugal, we are taking a strategic step towards making quality and affordable travel options more accessible," said Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts. There is a growing demand for reliable and budget-friendly accommodation options in Southern Europe and our partnership with Soliteight meets this demand. By bringing a trusted brand to key destinations, we ensure that travelers get value for money without sacrificing quality. We look forward to bringing Super 8's affordable prices, modern amenities and sustainability to these vibrant markets."

Meeting the needs of the market

While the number of tourists visiting Spain in 2024 hit a record high of 94 million, Portugal's tourism sector also recorded strong growth. In Spain, whose economy grew by 3.2% in the same year, demand for domestic tourism and business travel is also increasing, especially in secondary and emerging cities. Super 8 by Wyndham aims to fill the market gap between basic economy and increasingly costly mid-range hotels with reliable, high-quality and affordable accommodation.

"Branded hotels in the economy segment in Spain and Portugal are lagging behind other European markets," said Rui Alpalhão, CEO of Soliteight. "Despite a 142% increase in revenue per room since 2019, there is a 10% gap in budget brand penetration. We are delighted with this partnership to develop Super 8 exclusively in the Iberian peninsula, fulfilling the requirement to consistently offer comfort and value for money to both domestic and international visitors."

The Wyndham Advantage

Wyndham's franchise partners across the EMEA region benefit from The Wyndham Advantage, which brings together world-class marketing, sales and other resources designed to set hotel owners up for success. Hotel owners gain access to innovative technologies, including cutting-edge technologies such as next-generation hotel and revenue management systems from industry-leading suppliers, in which close to US$350 million has been invested over the past six years, as well as Wyndham Rewards' audience of nearly 114 million registered members worldwide, accounting for more than one-third of total hotel check-ins.