From now on, the famous TUI smile is not only available when travelling, but also at home. TUI is presenting its own brands together in an online shop for the first time.

Whether it's a TUI beach bag, a TUI Blue rubber duck or Robinson tennis socks: The TUI, TUI Blue, TUI Magic Life and Robinson brands are represented there with a wide range of lifestyle products related to holidays. The TUI Lifestyle Shop is now available at https://shop-tui.com.

The new shop combines the best of all TUI brand worlds – with carefully selected items that stand for relaxation, exercise, style and joie de vivre. Customers can expect high-quality products with an exclusive character: a special highlight of the range is the TUI HORZN suitcase, which impresses with its design, functionality and quality. In addition to limited collections and seasonal offers, travel agencies and sales partners also benefit from attractive special conditions and access to exclusive products.

‘We want to establish TUI as an international leisure brand – not just for holidays, but also in the everyday lives of our customers,’ says Mario Kriebel, Head of Global Payment & Travel Management at the TUI Group and responsible for the Lifestyle Shop. ‘With the TUI Lifestyle Shop, we have created a new brand experience that combines travel, sport and lifestyle.’

The range will be continuously expanded to include exclusive items and brand collaborations. At the same time, TUI is constantly developing the technical platform with the aim of offering a modern, intuitive and inspiring shopping experience.

To mark the launch of the new TUI Lifestyle Shop, there is a prize draw on

TUI’s global LinkedIn page, where the shop's most popular products will be raffled off. The main prize is a TUI HORZN suitcase worth 399 euros and four merchandise packages worth 150 euros each. The competition runs from now until Monday, 30 June 2025.