The formula for the perfect holiday has been revealed
- 9/9/2025
- 58 Day
The new formula has been revealed by
package holiday provider easyJet Holidays and Doctor of Happiness Andy Cope to
help Brits capture every ounce of holiday happiness this summer.
Alongside sunshine, sleep and physical activity,
research found for holiday happiness we need 3.9 hours away from our screens to
help lower stress.
The research lifts the lid on when a holiday truly
gets underway, with one in five (19%) saying they are in holiday mode as soon
as their ‘out of office’ is on, while over a quarter (27%) believe it is from
the moment you leave the house and almost one in 10 (8%) believe it is when you
reach your destination.
And it takes Brits an average of two days to fully
‘switch off’ from work while on holidays, according to the study, with 4% even
taking 7 days or more to truly wind down.
Dr Cope suggests that holiday happiness can be
multiplied by the power of p, people, saying the optimum mix is 70% family time
and 30% me time. Quality beats quantity, with the Happiness Doctor revealing
that it’s not how much time you spend with loved ones, but how present and
relaxed you are during it.
He also recommends nine hours of rest per day, three
litres of water to improve overall brain function and mood and a small daily
indulgence of a sweet treat by the pool – because you are on holiday after all.
In addition to the happiness formula, the top 10
holiday activities that make British holidaymakers happy have also been
revealed:
Top 10 holiday activities
1. Going
to the beach
2. Swimming
in the pool
3. Visiting
a cultural monument
4. Trying
the local cuisine
5. Laying
on a sun lounger
6. Reading
a book
7. Watching
a sunrise/sunset
8. Exploring
the local shop
9. Capturing
holiday moments on camera
10. Going
for a hike
Dr Andy Cope says: “Most people are living life fast,
but we’re not necessarily living it well. Holidays give us all a chance to
rest, rejuvenate and come back fully charged. Human brains are great at
pre-living and re-living, which means we can start enjoying the holiday the
moment it’s booked, and retain our happiness glow long after we get back.
The happiest holidays aren’t about ticking off sights,
they're about feeling relaxed, present, and a little bit more like ourselves.
My prescription for holiday heaven: aim for 25°C-ish, with sunshine, a light
breeze, lovely people and zero emails.”
Stuart Wright, Customer Director at easyJet Holidays
said: “At easyJet holidays, we believe the secret to a truly happy holiday lies
in simplicity, inspiration, and ease. When you travel, you want to focus on
what really matters –discovering new places, spending quality time with loved
ones, and enjoying a well-deserved break from everyday life. That’s why we’re
delighted to reveal the holiday happiness formula, which can easily be achieved
on one of our brilliant holidays. With over 8,000 hotels to choose from, we
offer an incredible range of options for relaxation, delicious cuisine,
fantastic weather, rich culture, and activities to suit everyone.”
This summer easyJet Holidays is offering a huge range
of beach holidays for Brits to utilise the happiness formula and discover some
of Europe’s most loved destinations.







