TUI Group marks a significant milestone in its leisure hospitality expansion with the signing of its second The Mora hotel: The Mora Sahara Tozeur.

Scheduled to open on 1st November 2025, the resort will be located in Tunisia's enchanting desert oasis of Tozeur. This development follows the brand's successful debut in Tanzania just 19 months ago, underscoring TUI Group's commitment to delivering elevated experiences in unique locations.

“With The Mora, we have defined a new kind of luxury – experience-led, contemporary and globally scalable. The opening of The Mora Sahara Tozeur is another step in our strategy to grow in carefully chosen destinations and connect with new customer segments. The strong guest feedback from our first resort confirms that our approach resonates with today’s evolving expectations of curated experiences. We are excited to have the opportunity to shape the future of this exceptional resort", says Artur Gerber, CEO TUI Hotels & Resorts. “We are delighted to collaborate with TUI Hotels & Resorts on this prestigious project. The Mora Sahara Tozeur reflects our shared vision of creating destinations that celebrate cultural heritage while offering world-class hospitality”, adds Eng. Ali Mohamed Al-Ali, CEO of the hotel ownership company Qatari Diar, at the signing in their Doha offices.

Nestled on the edge of the Tunisian Sahara in the country’s west, Tozeur is known as a mesmerising oasis city renowned for its lush palm groves and unique architecture. The historic medina, which is located in close proximity to The Mora Sahara Tozeur, offers guests the opportunity to experience the rich cultural heritage of the region, with its centuries-old Berber traditions. In addition to the culturally significant sites, the region boasts natural wonders and is home to the Star Wars movie set with Ong Jmal nearby, a distinctive rock formation rising up out of the desert.

The Mora Sahara Tozeur comprises 93 elegantly designed rooms and villas with stunning desert views. The hotel features multiple dining venues, including three restaurants with international and local Tunisian specialties, Asian cuisine as well as the Berber Night Barbeque, an à la carte outdoor dining experience under the stars. Designed for both serene adult escapes and memorable family adventures, the hotel welcomes guests of all ages. From a modern fitness centreand a multi-purpose court for active holidaymakers to ‘The Pause Spa‘ with rejuvenating treatments, the resort offers thoughtfully designed spaces that invite guests to holiday their way.

The Mora blends contemporary luxury with a highly tailored, flexible approach. With the addition of The Mora Sahara Tozeur, the portfolio now comprises two distinctive resorts, each offering guests authentic experiences in breathtaking locations. The brand is part of TUI Hotels & Resorts, whose portfolio includes over 450 hotels across more than 40 countries worldwide.