UK’s confidence to travel overseas continues to rise
- 10/2/2025
- 35 Day
ABTA’s Travel Confidence Index is now in
its third year, giving us a longer-term view of how the UK population feels
about their holidays, and their readiness to plan and book their time away.
The latest results from ABTA’s annual Travel
Confidence Index1, now in its third year, show the UK is feeling even more
confident about travelling overseas.
The Index reveals a score of +53 for the UK population
overall2; up 6 points compared with last year, and up 12 points since ABTA
introduced the index in 2023.
How people booked and travelled significantly affects
how confident they feel, with those who booked with a travel professional
remaining very confident at +78 (up six points from +72 last year) and those
who took a package holiday in the past year returning an even higher score of
+80 (up six points from +74).
It's younger people where the Travel Confidence Index
has increased the most – among 18–24-year-olds, it’s up nine points from +48 to
+57, and among 25–34-year-olds it’s up 19 points from +60 to +79.
25-34-year-olds (+79), and 35-44-year-olds (+64) are
now the most confident and well above the overall index score of +53. In
addition to this, families’ confidence increased to +71. At the other end of
the scale, the 65+ age group, while having the lowest confidence, still has a
positive score of +33 overall, up from +26 in 2024.
When it comes to the areas that travel companies
should focus on to build consumer confidence to travel, helping customers get
the correct documents for travel (eg valid passport or visa) continues to be
the most important area, with this rated ‘essential’ by 68% of respondents.
This was followed in priority by being able to get
home if their travel company goes bust (rated essential by 56%), knowing the
total price in advance (54%), taking out travel insurance ( 53%), and having
financial protection (in case my travel company goes bust) (50%) – highlighting
the importance of reassuring customers on these points during the booking
process or in marketing activity.
Mark Tanzer, Chief Executive, ABTA – The Travel
Association, said: “A core purpose of ABTA is to help people travel with
confidence. We introduced the Travel Confidence Index both to help our
understanding of consumer sentiment in travel and to identify the most
effective actions that the industry can take collectively to build consumer
confidence – so, it’s really encouraging to see that the UK’s overall
confidence to travel overseas continues its upwards trend.
“It’s also reassuring to see that booking with an ABTA
member continues to be rated essential or important by 75% of people to give
them confidence to travel. This is
testament to the work of ABTA members in making sure their customers are
advised, informed and prepared to have an amazing holiday.”
The Travel Confidence Index is available to read in
full here. It will also be part of ABTA’s Holiday Habits 2025-26 report which
will be released during ABTA’s 2025 Travel Convention in Calvià Mallorca from
6-8 October.







