Tourism Today
TTNTR Tourism NewsMonday, June 8, 2026
TTNTR Tourism NewsMonday, June 8, 2026

Britain looks to boost tourist spots with temporary summer tax cut

1 min read

British finance minister Rachel Reeves on Thursday announced a temporary cut ‌in value-added tax for tourist venues over the summer to reduce costs for families, one of a range of measures aimed at relieving some of the economic fallout from the Iran war.

Reuters – With Prime Minister Keir Starmer under intense pressure from challengers within his Labour Party, Reeves unveiled a temporary cut in the rate ​of VAT for attractions including theme parks, zoos and museums to 5% from 20% between June 25 and September 1.

The ​tax cut will also apply to children's tickets for cinemas and theatres as well as their ⁠restaurant meals, and Reeves also said bus travel would be free for children under 15 in August.

Reeves told parliament that the move ​would "help families and support our hospitality sector".

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