Travel continues to be in high demand: 34.7 million guests (+5 per cent) booked with TUI in the 2025 financial year.

The TUI Group delivered a strong operating result in the 2025 financial year: the international tourism group achieved the best underlying EBIT in the company's history at EUR 1.46 billion. This represents an increase of 12.6 percent over the previous year. This exceeds the forecast already raised in August 2025 (+9 to 11 percent). Group revenue rose by 4.4 percent to EUR 24.2 billion (previous year: EUR 23.2 billion).

Sebastian Ebel, CEO of TUI Group: "2025 was a successful year for TUI. In a highly competitive market environment, we achieved the best result in the company's history and exceeded the EBIT forecast for the full year 2025. The TUI ecosystem with strong proprietary brands such as RIU, Robinson, TUI Blue, and TUI Cruises, and growing global distribution through our well-known tour operators are our strengths.

We benefited from record results in the Holiday Experiences segment with our TUI hotel brands, the TUI cruise companies, and our experience provider TUI Musement. The Markets + Airline segment was characterised by investments in the global expansion of the curated marketplace and the associated transformation. This laid the foundation for future volume and earnings growth in this segment as well.

Our goal is clear: we want to grow globally with our own differentiated products and thus become independent of the challenging European market environment. All segments will become even more profitable and efficient in the future. Booking flights, transfers, hotels, cruises or excursions: only TUI offers a travel experience from a single source – this underlines our unique position in the global tourism market.

Artificial intelligence is a great opportunity for TUI. We are making our content AI-visible and AI-bookable – for example, through partnerships such as Mindtrip. Customers such as travel agencies can already use AI to plan complex round trips and transfer customers directly to a booking via a TUI button. At the same time, we are focusing on stationary travel sales. Travel agencies often book very high-quality trips for customers at a very early stage. Qualified advice and the experience of travel experts are valuable for guests and for us. We offer a travel experience that only TUI can provide.”

Mathias Kiep, Chief Financial Officer of TUI Group: “We also achieved important financial milestones in the 2025 financial year: we reduced net debt to EUR 1.3 billion, further improved our net debt ratio from 0.8x to 0.6x in the 2025 financial year, and the major rating agencies upgraded our credit rating. This solid financial basis enables us to move on to the next phase of our capital allocation. Now is the right time for a new, attractive, and sustainable dividend policy.”

Overview of segments: Full-year results for 2025

Holidays were once again the top priority for consumers in the 2025 financial year (October 1, 2024 to September 30, 2025). A total of 34.7 million guests travelled with TUI. Underlying Group EBIT climbed to a record €1.46 billion in the full year 2025 (previous year: €1.29 billion). This is the best result in the Group's history. Revenue climbed by 4.4 percent to €24.2 billion (previous year: €23.2 billion).

In the Holiday Experiences segment, which includes hotels & resorts, cruises, and TUI Musement, underlying EBIT rose to EUR 1.31 billion (previous year: EUR 1.09 billion).

The Hotels & Resorts area continued the strong performance of the previous year thanks to sustained growth momentum with higher rates and occupancy rates, achieving a record EBIT of EUR 759 million. This represents an increase of EUR 90 million.

In the 2025 financial year, the TUI cruise companies (Hapag-Lloyd Cruises, TUI Cruises, Marella) delivered record results. Underlying EBIT rose by EUR 108 million to EUR 482 million. The cruise market continues to offer very attractive prospects for sustainable, profitable growth: consistently high capacity utilisation, more passenger days, higher daily rates. Growth in this area is being driven by investments in newbuilds for TUI Cruises, the strong market environment, and growth forecasts, particularly in Europe. With the launch of Mein Schiff Relax in March, the fleet size increased to a total of 18 ships. Capacity utilisation averaged 99 percent (previous year: 99 percent), available passenger days increased by a total of 18 percent to 11.4 million (previous year: 9.7 million), and the daily rate rose by 2 percent to EUR 235.

TUI Musement covers a wide range of tourist offerings – from excursions, activities, and tickets to transfers and multi-day tours in popular cities and seaside resorts. In the reporting period, the area increased its underlying EBIT to EUR 71 million (previous year: EUR 49 million). A total of 10.6 million excursions, tours, and activities were sold (previous year: 10 million). The number of transfers rose by 1 percent to 30.9 million.

The Markets + Airline segment comprises TUI tour operators in the North (UK, Ireland, Sweden, Norway, Finland, Denmark), Central (Germany, Austria, Switzerland, Poland) and West (Netherlands, Belgium, and France) regions, and TUI Airline with fleets in Germany, the UK, the Netherlands, Belgium, and Sweden.

The segment recorded revenue growth in the 2025 financial year. This was driven by higher prices with booking volumes in line with the previous year. Due to the competitive market environment and investments in transformation and growth, the segment's underlying EBIT was EUR 217 million (previous year: EUR 304 million).

Markets + Airline is undergoing transformation and investing in the expansion of its global, curated marketplace – more products with greater flexibility and combination options – in global IT systems and the expansion of new sales channels. These are the foundations for future growth. At the same time, TUI is adapting to changing customer behaviour. We are increasingly focusing on dynamically packaged products. This gives customers more choice and the high level of protection offered by a package tour. Dynamically created travel packages are successful: 3.3 million guests used a dynamic package last year (+11 percent). They now represent a significant share of TUI's total product portfolio. As in the previous year, capacity utilisation in the Markets + Airline segment remained at a high level of 91 percent for the full year.

In the Northern Region, which includes TUI UK&I, underlying EBIT amounted to EUR 140 million in the reporting period (previous year: EUR 165 million). The Central Region generated underlying EBIT of EUR 98 million (previous year: EUR 128 million). Underlying EBIT in the Western Region was EUR -21 million (previous year: EUR 10 million).

Good booking situation for the current winter and positive start to summer 2026

In the Holiday Experiences segment, the positive booking trend continued in the first half of the 2026 financial year, benefiting from strong demand for our own differentiated products. In the Markets + Airline segment, the Group is demonstrating its resilience in a highly competitive market environment and has recorded a +1 percent increase in booked revenue for winter 2025/26. Initial indications for summer 2026 are positive.

In the travel distribution sector as a whole, package tours continue to be the gold standard, offering the highest level of security and service. The expansion of the dynamic offering provides more choice and flexibility with the service and security of a package tour, while at the same time opening up new customer groups and market opportunities for TUI. Customer satisfaction and quality are the top priorities.