Seasonality reduced further: TUI Group with best start to a financial year
- 2/17/2026
- 11 H
Underlying Group EBIT rises to €77.1
million (previous year: €50.9 million) thanks to strong performance in Holiday
Experiences (Hotels & Resorts, Cruises, TUI Musement) and Markets + Airline.
TUI has started financial year 2026 promisingly with
the best first quarter in its history. Underlying operating profit (EBIT)
improved by €26.3 million to €77.1 million (previous year: €50.9 million).
Group revenue also remained nearly constant at €4.9 billion (previous year:
€4.9 billion, +1.3 percent at constant exchange rates) in an unchanged
competitive and economically challenging European market environment. A total
of 7.1 million customers chose TUI in the first quarter. At today's Annual
General Meeting, a dividend of €0.10 per share is to be approved for the first
time after a long break due to positive 2025 performance.
TUI Group CEO Sebastian Ebel: "With a positive
result in the first quarter, we have made a good start to financial year 2026,
including strategic progress. We have accelerated our transformation in Markets
+ Airline and are converting to a global marketplace for curated travel. We are
growing globally and reducing seasonality. With Romania, we have launched a new
source market in Eastern Europe and gained new customer segments. On the hotel
side, we are seeing new hotels in growth regions such as Africa and Asia. We
are strengthening our independence from traditional European markets. Our TUI
app is becoming increasingly popular. We are also continuing to invest in
stationary distribution – in Eastern Europe alone, we are opening 50 new travel
agencies this year. Travel agencies remain important partners: many customers
book earlier and higher quality there. That's why this partnership is important
for both sides.
In summary, we can say: TUI remains on a clear growth
trajectory. We are pleased with our first‑quarter performance. Our integrated
business model enables strong synergies between our two business areas: Markets
& Airline — covering our tour operators and flight operations — and Holiday
Experiences, which includes our hotels, cruises, and TUI Musement. This will
also be crucial for the rest of the year. Bookings for winter 2025/26 and
summer 2026 meet our expectations, demand remains robust."
Mathias Kiep, CFO of TUI Group: "The vertical
integration of our business model increases capacity utilisation and ensures
attractive margins despite a challenging environment. With the best first
quarter in our company history, we have created a solid foundation for a
successful financial year 2026. In addition to operational improvements, we
have also strengthened our financial profile and further reduced net debt. TUI
is financially resilient and on track for sustainable underlying EBIT growth of
approximately 7-10 percent CAGR."
Development of Q1 Financial Year 2026
Seasonally, the first quarter of the financial year is
typically negative in terms of results for travel industry companies. TUI has
reversed this trend and was able to improve on last year's positive Q1 result
once again.
In the Holiday Experiences area, underlying EBIT
increased by 8.9 percent from €196.2 million to €213.7 million. All segments
contributed positively to this growth operationally. The Hotels & Resorts
segment operationally exceeded the previous year's record result in the months
of October to December 2025: adjusted for special effects, the result increased
by €6 million. Overall, underlying EBIT was €131.0 million (previous year:
€150.3 million), burdened by a loss of €10 million as a result of Hurricane
"Melissa" in Jamaica and a positive valuation effect from the
previous year of €15 million. Occupancy climbed by 1 percentage point to 81
(80) percent, while the average bed rate achieved fell by 2 percent compared to
the previous year to €92 (94).
The strong development of the Cruises segment in Q1
financial year 2026 was supported by high demand, higher occupancy and fleet
expansion. Underlying EBIT improved by 70.8 percent to €82.3 million (previous
year: €48.2 million). Available passenger days were significantly higher than
the previous year at 3.0 (2.6) million. Occupancy also increased by 3
percentage points compared to the previous year period to 98 percent. The
average rate was nearly stable at €211 (213).
TUI Musement was also able to increase its result from
the previous year. In the reporting period, 2.3 million experiences were sold
(+1 percent). The number of transfers remained constant at 6 million. The
underlying result of the segment improved in the traditionally weaker winter
quarter to €0.5 million (previous year: -€2.3 million).
The Markets + Airline area (tour operators and TUI
Airline) benefited from operational efficiency improvements and a reduced cost
base despite a competitive market environment. Underlying EBIT rose to -€115.3
million (previous year: -€125.2 million). 3.7 million guests traveled with TUI
in Q1 financial year 2026 – 2 percent fewer than in the previous year. This
development reflects the strategic reduction in risk capacity, the focus on
disciplined capacity management, and the growth of dynamic products as part of
the transformation. Average occupancy in the markets was one percentage point
higher than in the previous year at 86 percent. The number of holidaymakers who
opted for a dynamically packaged trip also increased by 8 percent to 0.8
million guests.
The Central region with tour operators in Germany,
Austria, Switzerland and Poland generated a positive underlying result of €11.7
million for the reporting period (previous year: €7.4 million). In the Northern
region (UK, Ireland, Denmark, Norway, Sweden and Finland), underlying result rose
from previously -€88.5 million to -€79.7 million. The underlying EBIT of the
Western region (Netherlands, Belgium, France) fell slightly by around €3
million to -€47.3 million (previous year: -€44.0 million).
Booking dynamics for Holiday Experiences continue to
develop positively in competitive market environment
In the Holiday Experiences area, strong demand in the
Hotels & Resorts segment continues. This means that, taking into account
the Jamaica effect, occupancy for the second quarter from January to March
remains constant, but rates increase by +3 percent compared to the previous
year. Looking at the second half of the year, occupancy is currently 4
percentage points lower, which, in addition to the Jamaica effect, is due to
the opening of new hotels and thus the expansion of available capacity. The
outlook for rates is also positive for the second half of the year at +3
percent.
For Cruises, occupancy in the current second quarter
is +4 percentage points above the previous year and +3 percentage points for
the second half of the year. Capacities are being increased through fleet
expansion, with demand continuing to exceed supply. The Mein Schiff Relax was
added in financial year 2025, with the Mein Schiff Flow to follow in summer
2026. The fleet will then consist of 19 ships. Available passenger days
increase by +9 percent in the second quarter and by +6 percent in the second
half of the year. Average prices increase by +1 percent in both the second
quarter and the second half of the year.
At TUI Musement, the expansion of the segment
continues. The offering is being expanded in beach and city destinations and
increasingly includes multi-day experiences in the portfolio. TUI Musement has
also gained Jet2 as another partner, which offers its customers excursions and
experiences via a platform provided by TUI Musement. Partners already include
booking.com, easyJet and lastminute.com. An increase in bookings of a
mid-single-digit percentage is expected for both the second financial quarter
and the second half of the year. The number of transfers is in line with our
assumptions for Markets + Airline in both the second quarter and the second
half of the year.
Booked revenue in the Markets + Airline area is moving
at -1 percent in winter 2025/26 and -2 percent in summer 2026 within the
framework of our planned risk capacity. Winter weather in the source markets in
recent weeks has led to a later booking time.
In winter 2025/26, the Canary Islands, Egypt and Cape
Verde are popular destinations. Popular long-haul destinations are Mexico, the
Dominican Republic and Thailand. TUI guests' most popular destinations for
summer 2026 are once again Spain, Greece and Turkey.
Guidance for Full Year 2026
TUI continues to focus on operational excellence and
profitable growth. The outlook reflects the continued sustainable growth in the
Holiday Experiences business area and the transformation of the Markets +
Airline business area.
The hotel portfolio is also growing. With over 460
hotels worldwide, TUI is internationally the leading group in holiday hotels. A
further 70 hotels have already been signed and planned. The TUI Aria, another
TUI River Cruises ship, will be commissioned in March 2026, and the next TUI
Cruises cruise ship, the Mein Schiff Flow, will be commissioned in summer 2026.
On this basis, the Group confirms the following
outlook at constant exchange rates for financial year 2026:
· a
2-4 percent increase in revenue compared to the previous year
· a
7-10 percent increase in underlying EBIT compared to the previous year, mainly
due to expectations for summer 2026
In the medium term, TUI also expects at constant
exchange rates:
· average
growth in underlying EBIT of approximately 7-10 percent CAGR,
· a
net debt ratio of less than 0.5x
· a
dividend payout of 10-20 percent of underlying earnings per share from fiscal
year 2026 onwards







