The association supports members by providing clarity on fuel availability and prices.

With media stories circulating about the price and availability of jet fuel and what this may mean for holidays following the conflict in the Middle East, ABTA is supporting members by providing reassurance to customers that holidays are still going ahead.

ABTA has published a new advice page for travellers which offers reassurance that travel is still happening, clarifies what is behind the news headlines and explains the protections in place for travel, as well as offering guidance for those still looking to book a holiday.

Within the first few days since publishing, the Jet fuel prices and availability – what travellers need to know advice has become the most viewed page on abta.com after the homepage. It has now become more visited than advice relating to EES, which was until recently the most viewed.

ABTA has been bringing this message of reassurance to consumers across social media, with posts on TikTok, Instagram and Facebook viewed around 100,000 times in just two days.

ABTA has also continued to provide clarity in the media, echoing the advice on its website and social media content via broadcast media interviews and comments in the national media.

Graeme Buck, Director of Communications at ABTA – The Travel Association said: “Members are getting questions from customers about what the availability of fuel and possible rising prices will mean for their holidays or future plans, particularly following updates from some European airlines about changes to flights. In times of uncertainty, ABTA has an important role to support members and customers by providing clarity on what is happening and what it means for holidaymakers. We’re stressing that holidays are happening, and those who are due to travel or looking to book a holiday can take confidence from the strong protections in place and the benefits of booking with an ABTA member.”