Members of the Istanbul Tourism Association will attend the International Tourism Summit Asia Conference and B2B Networking Event in Thailand free of charge.

The Istanbul Tourism Association, which has undertaken significant projects to strengthen the international representation of Istanbul’s tourism sector, has signed another strategic partnership for the “International Tourism Summit Asia Conference and B2B Networking Event,” one of the most prestigious organizations in the global tourism industry.

Members of the Istanbul Tourism Association will be able to attend the massive event, scheduled to take place in Pattaya, Thailand, from May 12–16, 2026, free of charge. As part of the partnership between the Istanbul Tourism Association and TravelShop Booking, members will be offered a one-week free participation opportunity, and free B2B meeting tables will also be allocated to enable them to establish one-on-one business connections with international tourism professionals.

Bringing together the world’s most distinguished speakers, global tourism investors, international hotel chains, tour operators, airlines, destination managers, and top-level decision-makers in the tourism sector, the event holds significant importance for Turkey and, in particular, Istanbul’s tourism industry.

Through the B2B networking sessions to be held as part of the event, members of the Istanbul Tourism Association will have the opportunity to meet one-on-one with high-level tourism professionals, procurement managers, investors, and industry decision-makers from around the world. This important platform will provide Istanbul-based tourism companies with the opportunity to establish new business partnerships, expand into new markets, grow their international customer networks, and develop strong commercial connections in the global tourism arena.

In his remarks on the subject, Murtaza Kalender stated that their goal is to represent Istanbul’s significant potential in tourism more strongly on the international stage.

Murtaza Kalender, who has garnered attention for his visionary work on behalf of the sector as both Chairman of the Board of the Istanbul Tourism Association and Chairman of the Board of TravelShop Booking, is widely recognized by the industry for the international partnerships he has established to strengthen Istanbul’s tourism sector on a global scale.

In his statement, Kalender said: “Our goal is to strengthen Istanbul’s tourism sector, increase the diversity of tourism products in Istanbul, expand the customer base, and extend the tourism season to 12 months. In this context, as the Istanbul Tourism Association, we continue to develop and strengthen our partnerships to promote Istanbul more effectively on international tourism platforms and in the global tourism arena.”

In this regard, we have invited all members of our association to attend the International Tourism Summit Asia Conference and B2B Networking Event to be held in Thailand, free of charge. No registration fee or B2B table fee will be charged to our members. We are offering all our members the opportunity to participate completely free of charge.

This event is not merely a conference; it is a powerful trade and networking platform where direct contact can be established with decision-makers from the tourism sector across the globe. The connections our Istanbul-based tourism companies will establish here will lead to significant commercial partnerships in the future.

We place great importance on contributing to Türkiye’s and Istanbul’s attainment of the position they deserve in the tourism sector by sharing the same platform with tourism stakeholders from all over the world.”

This significant initiative, led by Istanbul Tourism Association President Murtaza Kalender, is viewed as a strategic step toward promoting Istanbul tourism more effectively in the international market.

In particular, thanks to free participation support, free B2B table assignments, and the opportunity for one-on-one meetings with the world’s most influential tourism decision-makers, members of the Istanbul Tourism Association will have the opportunity to establish strong business connections in the global tourism market.

This significant step taken by the Istanbul Tourism Association on behalf of the industry stands out as one of the most important international initiatives that will contribute to the growth of Turkish tourism on a global scale.