International tourism up 2% in Q1 2026 amid growing uncertainty
- 6/3/2026
- 8 H
International tourist arrivals grew 2% over the first quarter of 2026, despite disruption caused by the crisis in the Middle East in March.
According to the latest data from UN Tourism, some 307
million tourists traveled internationally in the first quarter of 2026, about 6
million more than the same period of 2025. While the start of the year saw
sustained travel demand overall (+2.5% cumulative growth in January and
February), the Middle East conflict impacted performance in March (+0.4%).
The conflict is expected to reduce growth in
international arrivals by 1 to 2 percentage points below UN Tourism’s initial
forecast of 3% to 4% for 2026, depending on the conflict’s duration and scope.
Aside from disruptions in flights to, from and within the Middle East and
effects on traveler confidence, the spike in oil prices and jet fuel shortage
in some markets is increasing air fares and reducing flight capacity also in
other regions. More expensive travel coupled with uncertainty about air
connectivity, could redirect demand towards closer tourism destinations while
also affecting overall travel demand.
UN Tourism Secretary-General Shaikha Al Nuwais said:
“The ongoing conflict in the Middle East is disrupting travel patterns well
beyond the region itself, including rising inflation, particularly in transport
and accommodation. This is placing pressure on travelers, businesses and
destinations alike. Even amid this uncertainty, international tourism continued
to show resilience in the first quarter of 2026, with 307 million people
traveling internationally, a 2% increase on last year. At a time of growing
geopolitical and economic pressure, this reinforces tourism’s wider role in
supporting economies, creating opportunity and sustaining communities far
beyond the sector itself.”
By region: Europe and Africa see strongest
performance in first quarter
The latest World Tourism Barometer by UN Tourism
provides a regional breakdown of results for Q1:
Europe, the world’s
largest travel destination region, saw over 130 million international tourists
in Q1 2026, a 4% increase, building on the strong momentum of 2025 (+5%). Some
destinations benefited from the redirection of tourism flows. Southern
Mediterranean Europe and Northern Europe both saw a 4% increase in arrivals in
Q1 2026, while Central Eastern Europe (+6%) continued its recovery.
Arrivals in Africa (+4%) continued to grow in
Q1 2026, with North Africa recording a 4% increase supported by strong
double-digit figures in March (+18%). Arrivals in Sub-Saharan Africa also
increased 4% in Q1.
Asia and the Pacific
recorded 3% growth this first quarter, somewhat slower than expected due to
mixed performance among destinations. Strong results were recorded in February
(+9%) but were more moderate in March (+2%), as disruptions affecting Middle
Eastern air hubs contributed to a 27% decline in South Asia. Oceania (+9%) and
North-East Asia (+5%) saw particularly robust results in Q1 2026. Overall,
arrivals in Asia remained 11% below pre-pandemic values (89% of Q1 2019
levels).
The Americas
recorded 2% more international arrivals this first quarter of 2026, with strong
growth in Central America (+18%) but weaker in South America (-1%).
In the Middle East arrivals dropped 14% in Q1
2026, impacted by the conflict. Several Gulf destinations recorded strong
declines this quarter, while Egypt (+16%) saw a robust increase in arrivals.
This follows a strong rebound in the Middle East after the pandemic, with
arrivals in 2025 climbing 40% above 2019 levels.
Among destinations reporting growth in arrivals for
the first three months of 2026, the best performers include: Paraguay (+46%),
New Zealand (+45%), El Salvador (+43%), Mongolia (+39%), Palau (+37%) and
Uzbekistan (+37%). In terms of receipts, several countries reported
double-digit growth in Q1 2026, among which Pakistan (+60%), the Republic of
Korea (+38%), Morocco (+24%), Brunei (+22%) and Brazil (+12%).
Middle East crisis and rising travel
costs: top concerns
According to the latest survey of the Panel of Tourism
Experts, the Middle East conflict, high transport and accommodation costs as
well as other economic factors are the three main challenges affecting
international tourism in 2026.
Almost two thirds of Panel Experts (64%) indicated
that the Middle East conflict is negatively affecting travel demand for their
destination, of which 43% consider the impact to be moderate and 21% high.
Another 36% indicated the conflict is having little or no impact on demand.
Around 61% of experts said the Middle East conflict is
reducing inbound tourism to their destination. Conversely, 17% reported an
increase in inbound tourism because of disruptions in other destinations.
Around 14% of responses indicated an increase in domestic tourism, with
domestic travel replacing some outbound tourism.
Outlook: Cautious optimism for upcoming
Northern Hemisphere summer season
The latest UN Tourism Confidence Index, which monitors
sentiment by 300 tourism professionals around the world, reflects a cautiously
positive outlook for May-August 2026, amid a challenging geopolitical environment.
This period includes the summer season in the Northern Hemisphere.
· On
a scale of 0 to 200 (where 100 indicates equal expected performance), experts
gave prospects for May-August 2026 a score of 105, below 117 for the period
January-April.
· Around
39% of Panel experts indicated better (34%) or much better (5%) expected
performance this 4-month period, while 28% foresee similar performance to the
same period of 2025. Some 31% expect tourism performance to be worse or much
worse.
· Experts
highlighted uncertainty around the scope and duration of the conflict. Flight
disruptions and air capacity reductions were also mentioned, as well as the
surge in oil prices and the potential shortage of jet fuel, with implications
for travel costs, bookings and consumer confidence.
· The
disruption of shipping through the Strait of Hormuz has caused a surge in oil
prices, particularly jet fuel oil prices, which remain highly volatile. This is
leading to higher transport prices in the context of already elevated services
inflation, including tourism services, which is exerting pressure on travel
demand.
· The
uncertainty surrounding the crisis has shifted destination preferences, aside
from forcing airlines to reroute or cancel thousands of flights.
· Against
this backdrop, tourists are expected to continue to seek value for money but
could also opt for destinations closer to home in response to elevated prices.
· In
the Americas, Canada, the United States and Mexico could benefit from hosting
the 2026 FIFA World Cup in June and July.







