Tourism bosses in the Tamar Valley are hoping to boost the local economy by encouraging people to stay a little longer with experiential holidays.
Experiential is where a tourism businesses collaborates with other providers to add an experience such as a ferry ride, a tour or even a cooking course.
Sarah Bartlett, head of marketing at Visit Tamar Valley, said: "We're now focussing on experiential stays and we're asking our members to package up experiences along with stays so people have a real focus... and invest in spending time here. She said: "People are no longer just wanting to book somewhere to stay, they want to come and experience the area fully, like a local arguably. They're really going to get an experience that creates memories and lasts a lifetime." (BBC - Christine Butler)
