Wyndham Hotels & Resorts, the world's largest hotel franchisor with more than 8,300 hotels spanning approximately 100 countries, is celebrating a major milestone for its Trademark Collection by Wyndham brand: more than 100 hotels now open across the U.S.
The achievement highlights a rapid rise for the highly-sought-after soft-brand, which, as the fastest growing in the U.S., has doubled the size of its domestic portfolio in the last five years as independents increasingly turn to Wyndham to help pair their hotels' unique character and individuality with the reach and revenue driving power of a global hospitality leader. That demand has also helped the brand grow to nearly 350 hotels globally with more than 100 additional hotels in the pipeline.
Leo Danese, Vice President of Lifestyle Brands, Wyndham Hotels & Resorts, “Independent hotel owners don't want to trade their identity for scale—and with Trademark Collection by Wyndham, they don't have to. The brand gives them the freedom to keep what makes their hotels special while tapping into the power of Wyndham. Crossing 100 hotels in the U.S. is a major moment and just the latest proof point that more independent owners are choosing Trademark Collection to help them compete and grow on their terms.”
