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European Travel Commission
The European Travel Commission reads the continent's tourism pulse — quarterly sentiment data, long-haul recovery tracking and destination-Europe promotion. ETC research and outlooks land here.
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Culture & ArtsThe 30 most popular castles and palaces in Europe in 2026
TUI Musement has revealed Europe's 30 most popular castles and palaces based on Google reviews, with Prague Castle leading the ranking as cultural travel demand surges.
DestinationEuropean tourism holds firm despite rising uncertainty and changing traveller priorities
The European Travel Commission's latest report reveals that European tourism remains resilient in 2026, with international arrivals up 5% despite economic and geopolitical challenges.
DestinationTravel demand remains strong as safety and value shape Europeans’ holiday choices
A new European Travel Commission report reveals that 81% of Europeans plan to travel between June and November, prioritizing safety, value, and climate.
DestinationEurope ranks as the safest global destination, while cost pressures shape long-haul travel plans
The latest Long-Haul Travel Barometer reveals that while global travel appetite cools due to costs, Europe remains the top, safest choice for international tourists.
LifestyleEuropean Travel Commission strengthens leadership and welcomes new industry members
The European Travel Commission (ETC) gathered leaders of 32 national tourism organisations from across Europe in Montenegro for General Meeting #111, held in the Bay of Kotor from 26–28 May 2026....
DestinationNew report helps destinations navigate EU sustainability claims law
The European Travel Commission (ETC), the Global Destination Sustainability Movement (GDS-Movement) and NECSTouR launched Proof, Not Promises: A Practical Guide to the EU Empowering Consumers...
DestinationEuropean tourism shows resilience in early 2026, as regional demand stays strong amid global uncertainty
International tourist arrivals to Europe increased by 5.6% in early 2026, with overnight stays up 5.5%, based on data from most destinations reporting up to February.
LifestyleEuropean travel sentiment reaches record high for summer, despite shorter stays & tighter budgets
Europeans’ intention to travel in spring and summer 2026 has reached its highest level since 2020, signalling strong resilience of the tourism sector despite ongoing economic and geopolitical...
DestinationApplications open for 2026 Destination of Sustainable Cultural Tourism Awards
The European Travel Commission (ETC) has once again joined forces with the European Cultural Tourism Network (ECTN), Europa Nostra and the Network of European Regions for Competitive and...
VacationLong-haul travellers increasingly prioritise greener, off-beat and locally immersive trips to Europe
New European Travel Commission (ETC) research shows modest growth in responsible travel behaviours, even as sustainability receives less attention in public media.
DestinationEurope’s travel demand remains steady as spending outpaces arrivals
Europe’s tourism sector maintained steady performance into the final months of 2025, as travellers continued to prioritise holidays to and within the region despite elevated travel costs.
DestinationLong-haul travellers grow more cautious in 2026, while safety and flexibility shape demand for Europe
Global long-haul travel intentions soften for 2026 as financial and time constraints push travellers towards domestic and short-haul trips.
DestinationEurope loses hold on American tourists, woos Chinese, Indian travellers
Chinese and Indian tourists are set to make up for a potential slowdown in growth from U.S. travellers to Europe this year.
LifestyleETC & Mastercard launch new European travel co-branded card for Chinese visitors
The European Travel Commission (ETC) and Mastercard today announced the launch of the European Travel Co-branded Credit Card, together with Industrial and Commercial Bank of China (ICBC), unveiled...
Latest
Winners of the Destination of Sustainable Cultural Tourism Awards 2026 revealed
Sep 28Culture & Arts
The 30 most popular castles and palaces in Europe in 2026
Sep 23Destination
European tourism holds firm despite rising uncertainty and changing traveller priorities
Jul 13Destination
Travel demand remains strong as safety and value shape Europeans’ holiday choices
Jul 3Destination
Europe ranks as the safest global destination, while cost pressures shape long-haul travel plans
Jun 18Lifestyle
European Travel Commission strengthens leadership and welcomes new industry members
Jun 2Destination
New report helps destinations navigate EU sustainability claims law
May 13Destination
European tourism shows resilience in early 2026, as regional demand stays strong amid global uncertainty
May 7Lifestyle
European travel sentiment reaches record high for summer, despite shorter stays & tighter budgets
Apr 23Destination
Applications open for 2026 Destination of Sustainable Cultural Tourism Awards
Mar 30Vacation
Long-haul travellers increasingly prioritise greener, off-beat and locally immersive trips to Europe
Mar 11Destination
Europe’s travel demand remains steady as spending outpaces arrivals
Feb 26Destination
Long-haul travellers grow more cautious in 2026, while safety and flexibility shape demand for Europe
Feb 25Destination
Europe loses hold on American tourists, woos Chinese, Indian travellers
Feb 24Lifestyle