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Ireland
Ireland is a fast-growing outbound market with strong package loyalty and an aviation scene shaped by its own carriers. Irish booking trends and route development land here.
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AgencyPackage holiday prices match 3.2% inflation, airfares down 0.4%
Package holiday prices in the EU were 3.2% higher in August 2026 than in August 2025, matching the overall inflation figure (3.2%).
DestinationTrains overtake buses: EU travel habits slowly shifting
In 2024, trains surpassed buses as a preferred mode of travel in the EU for the first time since 2014, while cars remained the most dominant transport choice.
LatestAre Scotland, Wales, and Northern Ireland leaving the United Kingdom?
The leaders of Scotland, Wales, and Northern Ireland have signed a memorandum of understanding outlining their withdrawal from the United Kingdom.
DestinationEU tourism nights up by 1.7% in first half of 2026
EU tourist accommodations recorded 1.32 billion overnight stays in the first half of 2026, driven by a 2.5% increase in foreign visitors.
CruiseNew passport rules for Britain-Ireland ferries to be enforced
Passengers travelling on several ferry routes between Britain and Ireland will face stricter ID requirements from 28 September.
AgencyeasyJet announces three new routes from the UK to Kosovo
easyJet is expanding its winter schedule with three new routes from the UK, offering flights to Pristina, Strasbourg, and Aberdeen.
DestinationFairytale destinations across Europe that look too magical to be real
Discover Europe's most enchanting fairytale destinations, featuring storybook castles, medieval towns, and ancient forests that look too magical to be real.
DestinationEU tourism nights in the first quarter of 2026 up 3%
In the first quarter of 2026, there were 471.1 million overnight stays in tourist accommodations across the EU, marking an increase of 3.4% compared with the same quarter of 2025. January recorded...
DestinationEurope’s cheapest & most expensive city breaks for 2026
New research has found which European cities offer the best value for travellers once they’re there – and which could leave visitors paying far more.
AgencyTUI launches TUI Smiles Rewards Club
TUI’s first-ever global loyalty programme strengthens customer value through a more connected and engaging TUI experience.
DestinationEuropean tourism shows resilience in early 2026, as regional demand stays strong amid global uncertainty
International tourist arrivals to Europe increased by 5.6% in early 2026, with overnight stays up 5.5%, based on data from most destinations reporting up to February.
HotelTUI Global Hotel Awards 2026: Celebrating the world’s most exceptional hotels
The TUI Global Hotel Awards 2026 have revealed this year’s standout winners, recognising the hotels that delivered the very best holiday experiences to more than 20 million TUI guests across the...
DestinationAnother record year for EU tourism in 2025
2025 was another record-setting year for EU tourism, with nearly 3.1 billion nights spent in tourist accommodation establishments across the EU. This reflects a 2.2% increase, or 66.4 million more...
DestinationTop 10 most comfortable cities in the world
Europe has taken every position in the top 10 of ECA International’s 2025–26 Location Ratings, with Switzerland’s capital, Bern, named the world’s most liveable city.
Agency
TUI and Bulgaria strengthen partnership to drive tourism growth
Sep 28Agency
Package holiday prices match 3.2% inflation, airfares down 0.4%
Sep 25Destination
Trains overtake buses: EU travel habits slowly shifting
Sep 22Latest
Are Scotland, Wales, and Northern Ireland leaving the United Kingdom?
Sep 16Destination
EU tourism nights up by 1.7% in first half of 2026
Sep 2Cruise
New passport rules for Britain-Ireland ferries to be enforced
Sep 1Agency
easyJet announces three new routes from the UK to Kosovo
Jul 23Destination
Fairytale destinations across Europe that look too magical to be real
Jul 20Destination
EU tourism nights in the first quarter of 2026 up 3%
Jun 3Destination
Europe’s cheapest & most expensive city breaks for 2026
May 25Agency
TUI launches TUI Smiles Rewards Club
May 20Destination
European tourism shows resilience in early 2026, as regional demand stays strong amid global uncertainty
May 7Hotel
TUI Global Hotel Awards 2026: Celebrating the world’s most exceptional hotels
Mar 9Destination
Another record year for EU tourism in 2025
Mar 9Destination