
Zurab Pololikashvili
Zurab Pololikashvili heads UN Tourism — the secretary-general framing how states measure and develop the sector, from education to investment. His initiatives and the organisation's agenda are tracked here.
14 stories

SportsUN Tourism & FIA launch Global Awards for excellence in sustainable sports tourism
UN Tourism and the Fédération Internationale de l'Automobile (FIA) have launched the UN Tourism Awards for Excellence in Sustainable Sports Tourism powered by FIA.
LifestyleUN Tourism and E1 Series join forces
The agreement was signed by E1 Series founder and Chairman Alejandro Agag - who has also been appointed a UN Tourism Special Ambassador for Sport - and Zurab Pololikashvili, UN Tourism...
DestinationInternational tourist arrivals grew 5% in Q1 2025
According to the May 2025 World Tourism Barometer from UN Tourism, over 300 million tourists travelled internationally in the first three months of 2025, about 14 million more than in the same...
LifestyleUN Tourism Unites Ministers Around Shared Vision at ITB Berlin
UN Tourism has returned to ITB Berlin 2025, placing the need for investments and the sector’s role as a vehicle of peace high on the agenda of the world’s biggest travel trade show.
DestinationUN Tourism has further strengthened its partnership with Bulgaria
UN Tourism has further strengthened its partnership with the Republic of Bulgaria, with an official visit and key meetings with its political leadership and the welcoming of football legend a...
DestinationPeru leads the way in embracing STAR to make tourism a pillar of rural development
Peru will harness the power of UN Tourism’s data analysis and management tools to support growth and opportunity in rural destinations.
DestinationMiddle East members back UN Tourism’s vision
UN Tourism’s Member States from across the Middle East have met again to guide the continued growth of the sector across the region. The 51st session of the Regional Commission welcomed high-level...
DestinationUN Tourism opens call for Best Tourism Villages 2025
UN Tourism has opened applications for the 2025 edition of its prestigious Best Tourism Villages initiative. This initiative marks a continued commitment to advancing rural tourism as a catalyst...
LifestyleUN Tourism and CAF strengthen collaboration
UN Tourism and the Development Bank of Latin America and the Caribbean will work together to regional branding and support sustainable development through tourism across the Americas.
LifestyleAccessible travel “a game changer” for destinations and businesses
Small investments in accessibility and innovation can deliver be a game-changer for tourism destinations everywhere. But, despite 1.3 billion worldwide people already experiencing significant...
LifestyleUN tourism calls on G20 to lead the transformation of the sector
The G20 economies must lead the way in ensuring tourism fulfils its huge potential to build a fairer and more sustainable future for people and planet.
DestinationUN Tourism global conference on wine tourism heads to Armenia to focus on cultural heritage
The UN Tourism Global Conference on Wine Tourism is set to return to focus on traditions and cultural heritage. The eighth edition of the Conference, co-hosted by the Ministry of Economy of the...
Culture & ArtsDiversifying tourism across Asia and the Pacific, alongside promoting more and better education,
Diversifying tourism across Asia and the Pacific, alongside promoting more and better education, will be key to building a more resilient and sustainable sector.

UN Tourism and ITF call for action on women in tourism transport
Jun 26
UN Tourism & FIA launch Global Awards for excellence in sustainable sports tourism
Oct 7
UN Tourism and E1 Series join forces
Jul 22
International tourist arrivals grew 5% in Q1 2025
Jun 2
UN Tourism Unites Ministers Around Shared Vision at ITB Berlin
Mar 10
UN Tourism has further strengthened its partnership with Bulgaria
Mar 3
Peru leads the way in embracing STAR to make tourism a pillar of rural development
Feb 28
Middle East members back UN Tourism’s vision
Feb 18
UN Tourism opens call for Best Tourism Villages 2025
Feb 6
UN Tourism and CAF strengthen collaboration
Jan 23
Accessible travel “a game changer” for destinations and businesses
Dec 5
UN tourism calls on G20 to lead the transformation of the sector
Sep 23
UN Tourism global conference on wine tourism heads to Armenia to focus on cultural heritage
Aug 28