alltours is launching its first early-bird campaign for the 2027 summer season: The focus is on discounts of up to 50 percent on select hotels in Türkiye for bookings made by October 31, 2026.
The campaign will be promoted across all marketing channels and is intended to stimulate early bookings for the upcoming summer season.
“With this campaign, we want to stimulate demand for summer 2027 early on. Generous early-bird discounts and the widest selection are good reasons for our customers to book now. And for our sales partners, they are strong selling points,” says Uwe Mohr, Managing Director of Sales at alltours.
In addition to early-bird discounts, alltours highlights the benefits of booking early: the widest selection of hotels, room categories, and flight dates, as well as additional savings opportunities. Depending on the hotel, for example, the discounts can be combined with children’s discounts, best-price rooms, or offers such as “Stay 14 days, pay for 11.” This provides travel agencies with concrete reasons to encourage their customers to plan their vacations early.
Significant Early-Booking Benefits in Other Destinations as Well
In addition to Turkey, Egypt and Tunisia, among others, offer substantial early-booking discounts. For long-haul destinations, discounts of up to 45 percent on hotel rates are available in the Maldives, and up to 35 percent in Mexico and the Dominican Republic. The amount of the discounts and the respective booking deadlines vary by destination and hotel.
Flexibility as an Additional Strong Selling Point
A strong argument for booking early is the optional alltours Flex Rate: It relieves customers of the worry of committing too early. With the Flex Rate, customers can rebook or cancel their trip up to 15 days before departure without giving a reason and without incurring a fee. “Travel agencies, however, need not worry that customers will abuse this flexibility. Experience shows that not even 3 percent of our guests actually take advantage of the rebooking or cancellation options offered by the Flex Rate: Our guests book their vacations with the Flex Rate with the firm intention of actually taking their trip,” said Mohr.
