Greece may be known primarily as a summer destination, with no end of islands to explore in the warmer months, but the country’s tourism minister wants to change that.
Euronews – Speaking to Euronews Travel at World Travel Market in London, Olga Kefalogianni says the country is now focused on year-round tourism. She hopes it will “benefit local communities” and will “give the opportunity for travellers to get to know Greece a little bit more”. Kefalogianni urged visitors to “experience the authenticity” that Greece has to offer in the mainland, in the “mountainous areas and some lesser-known islands, too”.
Her words come as Greece looks set to continue its run of record years for tourism in 2026. For Kefalogianni, however, success in tourism isn’t just down to the number of arrivals or revenue but the “value that it creates for the local economies”.
Going forward, she explained, the tourist board is focusing more than ever on agrotourism, wellness and spa offerings across the country, as well as gastronomic and wine tourism.
It is also hoping to attract travellers to Greece’s many mountain ranges, including iconic Mount Olympus and Mount Smolikas, the second-highest peak in the country.
