
Greece
Greece is Türkiye's closest competitor and the Aegean's other success story — islands with global brand power, an aggressive seasonal capacity game and pricing that operators benchmark daily. Coverage here tracks Greek arrivals, island infrastructure, ferry and air capacity, and the rivalry-with-cooperation dynamic across the Aegean.
124 stories

AgencyeasyJet announces 18 new routes for summer 2027
easyJet has today put 18 new routes on sale from 10 UK airports, providing more connections to destinations across Spain, France, Italy, Germany, Greece, Cyprus, Montenegro and Bulgaria.
AgencyPackage holiday prices match 3.2% inflation, airfares down 0.4%
Package holiday prices in the EU were 3.2% higher in August 2026 than in August 2025, matching the overall inflation figure (3.2%).
HotelTUI Group continues to reduce single-use plastic across its hotel portfolio
TUI Group has reduced single-use plastic consumption in its hotels to 40 grams per guest night in FY25, marking a 13 per cent reduction compared to FY24.
Agencyalltours continues to expand Its Adults-only offerings
Adults-only hotels are more in demand than ever. Demand in this segment has also risen at alltours.
DestinationForeign visitors drive gains in Greek tourism in July
Arrivals rose 2.5% and overnight stays 2% in July 2026, according to provisional ELSTAT data.
LatestNine European countries have postponed the Entry-Exit System
Nine European nations, including France and Germany, have delayed the EU's biometric Entry-Exit System (EES) due to technical glitches and airport congestion concerns.
AviationEurope saw record summer air traffic despite Middle East war
Europe's skies were at their busiest ever during the summer holiday period from July to August 2026, despite disruptions caused by the Middle East war.
AgencyJet2 adds more choice in response to demand for early and late Summer 27 holidays
Jet2 has expanded its Summer 27 programme, putting thousands more seats on sale to a range of popular sunshine destinations in early and late Summer.
AviationGreek air traffic controllers pushed to limit by tourism boom
A surge in flights, staff shortages and ageing infrastructure are increasing pressure on controllers as Greece races to modernise its aviation network.
AgencyTUI Care Foundation launches new Futureshapers Project
The TUI Care Foundation has launched the TUI Futureshapers Cambodia project to support local tourism SMEs and empower young entrepreneurs through digital and sustainable training.
DestinationGreece's tourist numbers have risen in 2026, but visitors are spending less
Greece saw a 15.4% increase in tourist arrivals and a 14.8% rise in travel revenues in the first half of 2026, though average spending per trip declined.
DestinationIthaca expects tourism surge after the release of The Odyssey blockbuster
Next tourist season, the small island in the Ionian is expected to feature on the travel lists of thousands of tourists arriving from abroad.
DestinationIncrease in Mediterranean searches following release of The Odyssey
New data from easyJet holidays reveals a surge in Mediterranean bookings and searches as Christopher Nolan's blockbuster film 'The Odyssey' inspires a 'set-jetting' trend.
Destination27.5% of Europeans could not afford a week-long holiday
In 2025, 27.5% of the EU’s population aged 16 or older were unable to afford 1 week of annual holidays away from home.

TUI Care Foundation launches new programme connecting regenerative agriculture and tourism in Austria
2d ago
easyJet announces 18 new routes for summer 2027
Sep 28Package holiday prices match 3.2% inflation, airfares down 0.4%
Sep 25
TUI Group continues to reduce single-use plastic across its hotel portfolio
Sep 25
alltours continues to expand Its Adults-only offerings
Sep 23
Foreign visitors drive gains in Greek tourism in July
Sep 23
Nine European countries have postponed the Entry-Exit System
Sep 15
Europe saw record summer air traffic despite Middle East war
Sep 14
Jet2 adds more choice in response to demand for early and late Summer 27 holidays
Sep 10
Greek air traffic controllers pushed to limit by tourism boom
Aug 25
TUI Care Foundation launches new Futureshapers Project
Aug 25
Greece's tourist numbers have risen in 2026, but visitors are spending less
Aug 24
Ithaca expects tourism surge after the release of The Odyssey blockbuster
Aug 12
Increase in Mediterranean searches following release of The Odyssey
Aug 7