Hotel operator Hilton Worldwide Holdings raised annual room revenue growth forecast, betting on a rebound in domestic travel to boost demand across its properties.
Reuters – At Hilton, room revenue and occupancy for budget and middle-market hotels rose sequentially in the first quarter, led by a 9.2% increase in revenue per available room (revPAR) at its Tapestry Collection brand.
Economically resilient affluent travelers continued to spend on luxury stays. Hilton's LXR Hotels reported a 20.2% year-on-year increase in quarterly revPAR, the most among its upper-scale brands.
For fiscal 2026, the McLean, Virginia-based company expects revPAR — a key lodging metric that tracks average daily rate and occupancy — to grow between 2% and 3%, compared with its prior forecast of a 1% and 2% increase.
