Skip to content
Tourism Today
TTNTR Tourism NewsThursday, October 8, 2026
Melia Hotel Group expects strong sales in Spain as Iran war redirects tourism

Melia Hotel Group expects strong sales in Spain as Iran war redirects tourism

1 min read

Despite uncertainties, including the risk of higher airline ticket prices, bookings to Mediterranean countries away from Middle East instability have surged as travellers change plans rather than cancel trips, according to industry executives and travel data.

Reuters – Spain's largest hotel chain Melia expects strong sales in its home country as the Middle Eastern conflict has redirected tourism, although it remains cautious given extreme uncertainty surrounding international trade, its CEO said.

CEO Gabriel Escarrer said bookings for the summer season at its luxury resorts and urban hotels in Spain were growing in double digits and expected high single-digit growth in revenue per room during the second quarter, which marks the start of the peak summer season following the Easter week.

CategoryHotel
Share this story

Related News

ALL Accor and Kenya Airways partner up
Hotel

ALL Accor and Kenya Airways partner up

ALL Accor and Kenya Airways have launched a partnership offering flights, accommodations, exclusive experiences, and seamless rewards opportunities.