A survey by Mastercard has found that Europeans are swapping poolside lounging for pottery wheels, cooking classes and creative arts workshops when on holiday, with many valuing new skills gained over traditional keepsakes.
Euronews – In a survey of more than 27,000 holidaymakers across 28 European countries, Mastercard found that almost half of participants, 48%, have their eyes set on learning a new skill as part of their travel plans.
Further, 42% of European tourists are happy to pay more for a trip where they can learn something new and will seek local providers that can offer authentic experiences.
Among the 28 countries surveyed – including travellers from Austria, France, the UK, Italy, Portugal and Switzerland – more than a third, 37%, had already booked a skill-based trip, which has been coined as a “skilliday” by the payment card company.
