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Switzerland
Switzerland delivers the highest-yield travellers in Europe — low volume, premium spend, strong shoulder-season behaviour. Destinations court the Swiss market for exactly that mix. Swiss outbound trends and premium-segment signals are followed through this tag.
24 stories
AgencyMajor changes in TUI's executive leadership
The TUI Group is set to continue growing and is strengthening its leadership in two key areas.
DestinationEurope's best destinations for a 'stillcation'
Research reveals the best destinations in Europe to slow down among nature, and the science behind why forests and scenic hikes help travellers unwind.
LatestNearly half of Europeans plan a ‘skilliday’ this summer
A Mastercard survey reveals that 48% of European travelers are planning a 'skilliday' this summer, prioritizing new skills over traditional relaxation.
DestinationWorld’s most expensive holiday destinations to visit in 2026
A new expense index analyzing travel insurance sales and flight data has revealed the 15 most expensive destinations for 2026, topped by remote and luxury hotspots.
DestinationEurope’s cheapest & most expensive city breaks for 2026
New research has found which European cities offer the best value for travellers once they’re there – and which could leave visitors paying far more.
AgencySeasonality reduced further: TUI Group with best start to a financial year
Underlying Group EBIT rises to €77.1 million (previous year: €50.9 million) thanks to strong performance in Holiday Experiences (Hotels & Resorts, Cruises, TUI Musement) and Markets + Airline.
DestinationTop 10 most comfortable cities in the world
Europe has taken every position in the top 10 of ECA International’s 2025–26 Location Ratings, with Switzerland’s capital, Bern, named the world’s most liveable city.
AgencyHonouring the most inspiring campaigns that connect Europe by rail
This year’s Rail Tourism Awards attracted 23 submissions showcasing the power of rail to connect destinations, communities and travellers.
HotelWyndham signs agreement for 25 new hotels in Germany and Austria
Wyndham Hotels & Resorts has strengthened its partnership with Gorgeous Smiling Hotels (GSH) by signing an agreement for 25 more hotels in Germany and Austria, two strategically important markets...
AgencyBentour, Nazar Nordic and TUI become partners with share exchange
Bentour Reisen is acquiring 20 per cent of the shares in Nazar Nordic AB, while the TUI Group is acquiring 20 per cent of the shares in Bentour Reisen AG (Zurich, Switzerland). The agreements were...
DestinationEuropean travel maintains momentum in early 2025 despite rising global uncertainty
International tourist arrivals to Europe rose 4.9% in Q1 2025 compared to the same period last year. Value-for-money and off-peak travel trends continue to drive demand amid increasing economic...
DestinationUK bans EU travellers from bringing meat and dairy into the country
The UK has put a temporary ban on travellers from Europe (including returning British citizens) bringing meat and dairy products into the country.
HotelHotels in Switzerland break accommodation record for the last 50 years
US tourists visited Switzerland, contributing to an increase in stays.
AgencyTUI Group Q1/2025: Promising start to the new financial year
TUI had a positive start into the new financial year 2025. 3.7 million guests travelled with TUI in the first quarter (October to December 2024). This resulted in a 13 per cent increase in Group...
Agency
TUI Smiles Rewards Club reaches one million members in less than six months
Oct 19Agency
Major changes in TUI's executive leadership
Oct 12Destination
Europe's best destinations for a 'stillcation'
Aug 11Latest
Nearly half of Europeans plan a ‘skilliday’ this summer
Jul 7Destination
World’s most expensive holiday destinations to visit in 2026
Jul 1Destination
Europe’s cheapest & most expensive city breaks for 2026
May 25Agency
Seasonality reduced further: TUI Group with best start to a financial year
Feb 17Destination
Top 10 most comfortable cities in the world
Jan 30Agency
Honouring the most inspiring campaigns that connect Europe by rail
Dec 10Hotel
Wyndham signs agreement for 25 new hotels in Germany and Austria
Oct 8Agency
Bentour, Nazar Nordic and TUI become partners with share exchange
Jun 24Destination
European travel maintains momentum in early 2025 despite rising global uncertainty
May 12Destination
UK bans EU travellers from bringing meat and dairy into the country
Apr 22Hotel
Hotels in Switzerland break accommodation record for the last 50 years
Mar 4Agency