
Switzerland
Switzerland delivers the highest-yield travellers in Europe — low volume, premium spend, strong shoulder-season behaviour. Destinations court the Swiss market for exactly that mix. Swiss outbound trends and premium-segment signals are followed through this tag.
22 stories

LatestNearly half of Europeans plan a ‘skilliday’ this summer
A Mastercard survey reveals that 48% of European travelers are planning a 'skilliday' this summer, prioritizing new skills over traditional relaxation.
DestinationWorld’s most expensive holiday destinations to visit in 2026
A new expense index analyzing travel insurance sales and flight data has revealed the 15 most expensive destinations for 2026, topped by remote and luxury hotspots.
DestinationEurope’s cheapest & most expensive city breaks for 2026
New research has found which European cities offer the best value for travellers once they’re there – and which could leave visitors paying far more.
AgencySeasonality reduced further: TUI Group with best start to a financial year
Underlying Group EBIT rises to €77.1 million (previous year: €50.9 million) thanks to strong performance in Holiday Experiences (Hotels & Resorts, Cruises, TUI Musement) and Markets + Airline.
DestinationTop 10 most comfortable cities in the world
Europe has taken every position in the top 10 of ECA International’s 2025–26 Location Ratings, with Switzerland’s capital, Bern, named the world’s most liveable city.
AgencyHonouring the most inspiring campaigns that connect Europe by rail
This year’s Rail Tourism Awards attracted 23 submissions showcasing the power of rail to connect destinations, communities and travellers.
HotelWyndham signs agreement for 25 new hotels in Germany and Austria
Wyndham Hotels & Resorts has strengthened its partnership with Gorgeous Smiling Hotels (GSH) by signing an agreement for 25 more hotels in Germany and Austria, two strategically important markets...
AgencyBentour, Nazar Nordic and TUI become partners with share exchange
Bentour Reisen is acquiring 20 per cent of the shares in Nazar Nordic AB, while the TUI Group is acquiring 20 per cent of the shares in Bentour Reisen AG (Zurich, Switzerland). The agreements were...
DestinationEuropean travel maintains momentum in early 2025 despite rising global uncertainty
International tourist arrivals to Europe rose 4.9% in Q1 2025 compared to the same period last year. Value-for-money and off-peak travel trends continue to drive demand amid increasing economic...
DestinationUK bans EU travellers from bringing meat and dairy into the country
The UK has put a temporary ban on travellers from Europe (including returning British citizens) bringing meat and dairy products into the country.
HotelHotels in Switzerland break accommodation record for the last 50 years
US tourists visited Switzerland, contributing to an increase in stays.
AgencyTUI Group Q1/2025: Promising start to the new financial year
TUI had a positive start into the new financial year 2025. 3.7 million guests travelled with TUI in the first quarter (October to December 2024). This resulted in a 13 per cent increase in Group...
AviationInternational tourism professionals met at the SunExpress Golf Cup Tournament
The fourth SunExpress Golf Cup Tournament, hosted by SunExpress, took place in Belek between January 15-18, 2025. The event offered tourism professionals the opportunity to discover the...
LifestyleTroy Haas joins WTTC
The World Travel & Tourism Council (WTTC) proudly welcomes Troy Haas, CEO of Brownell to its distinguished membership, bringing unparalleled expertise in global luxury travel.

Europe's best destinations for a 'stillcation'
Aug 11
Nearly half of Europeans plan a ‘skilliday’ this summer
Jul 7
World’s most expensive holiday destinations to visit in 2026
Jul 1
Europe’s cheapest & most expensive city breaks for 2026
May 25
Seasonality reduced further: TUI Group with best start to a financial year
Feb 17
Top 10 most comfortable cities in the world
Jan 30
Honouring the most inspiring campaigns that connect Europe by rail
Dec 10
Wyndham signs agreement for 25 new hotels in Germany and Austria
Oct 8
Bentour, Nazar Nordic and TUI become partners with share exchange
Jun 24
European travel maintains momentum in early 2025 despite rising global uncertainty
May 12
UK bans EU travellers from bringing meat and dairy into the country
Apr 22
Hotels in Switzerland break accommodation record for the last 50 years
Mar 4
TUI Group Q1/2025: Promising start to the new financial year
Feb 11
International tourism professionals met at the SunExpress Golf Cup Tournament
Jan 30