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Tourism Today
TTNTR Tourism NewsTuesday, November 3, 2026
Bentour, Nazar Nordic and TUI become partners with share exchange

Bentour, Nazar Nordic and TUI become partners with share exchange

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Bentour Reisen is acquiring 20 per cent of the shares in Nazar Nordic AB, while the TUI Group is acquiring 20 per cent of the shares in Bentour Reisen AG (Zurich, Switzerland). The agreements were signed today. The transaction is subject to approval by the antitrust authorities.

Both Nazar and Bentour Reisen offer high-quality holiday products with a focus on all-inclusive trips to Türkiye and Greece. However, they operate in different markets. Bentour Reisen is active in the German-speaking markets of Austria, Switzerland and Germany, while Nazar concentrates on the customer and source markets of Denmark, Norway, Sweden and Finland.

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