From slower, less-planned breaks to AI scepticism and the rise of nearby escapes, travellers are expected to prioritise deeper and more meaningful experiences in 2027.
Euronews – The latest body to make its predictions is UK-based travel and tourism marketing brand Lemongrass, which has revealed its picks of the top trends for 2027.
Experts at the company believe that a lot of travel undertaken next year will revolve around the “anti-optimised” holiday, which means that travellers will be choosing to do less and spend longer in a destination, rather than rush about and tick off everything on a perfunctory list.
The Lemongrass travel trend report has also revealed that travellers are also moving away from bucket lists, biohacking and AI-generated itineraries and are instead plumping for deeper, slower and more emotional experiences.
Lemongrass says "anti-optimised holidays" – that is, cramming every minute of a trip with activities – could be on the way out.
Travellers are increasingly looking for trips that feel less like a checklist and more like a proper break – with fewer destinations, simpler itineraries, longer stays and plenty of time to simply see where the day takes them.
The new meaning of having a luxurious holiday could just be having nowhere to be.
