easyJet has launched an exclusive K-beauty box, now available to customers as part of its onboard shop. The bespoke, multi-brand box has been created exclusively for easyJet customers to bring one of the world’s fastest growing beauty trends to the skies.
easyJet has announced the launch of a brand-new Korean beauty box, now available onboard, becoming the first airline in the UK and Europe to offer a bespoke, multi-brand K‑beauty product created exclusively for its customers.
Developed in partnership with Luneia Brands and now available on easyJet flights, the “Passport to K‑Beauty” box brings together a curated edit of some of the most sought-after Korean skincare brands and products, giving passengers a unique opportunity to indulge in self-care at 30,000 ft and beyond
The set offers a complete six-step routine, including a mask, cleanser, toner, serum, cream and as all skincare enthusiasts know, every routine ends with SPF, especially important whilst travelling. The bespoke box includes a range of hero products from leading Korean brands including Beauty of Joseon, Skin1004, Thank you Farmer and Axis-Y , all cased in a waterproof cosmetics bag to keep products travel friendly and beach ready.
With a retail value of £76, the beauty box is available onboard for just £44, giving easyJet customers the opportunity to discover one of the world’s fastest growing beauty trends in a convenient set.
The airline already offers k-beauty products across their ‘CAFE SHOP’ onboard range, including the viral Biodance Bio Collagen Real Deep Mask, which has been a best seller onboard flights since its launch and demonstrates the growing popularity of the trend and led to the development of easyJet’s k-beauty box with Luneia brands.
Russell Braterman, Inflight Retail Director at easyJet, said: “We’re always looking for new ways to enhance our onboard experience and bring customers the latest trends in a way that’s exciting and accessible. K‑beauty is one of the fastest-growing movements in beauty right now, and we’ve already seen fantastic demand from customers through products like the Biodance Bio‑Collagen Real Deep Mask. The launch of our exclusive K‑beauty box builds on that success, giving customers the chance to experience a complete routine from some of the most talked-about brands in one convenient, great-value set that’s only available on easyJet.”
Luneia Brands said: “We are delighted to partner with easyJet to bring the first exclusive multi-brand K-Beauty box to the skies. K-Beauty continues to be one of the fastest-growing beauty categories globally, driven by innovative formulations, effective ingredients and a growing appetite for results-led skincare. We created the Passport to K-Beauty box to make discovering these exceptional brands simple, accessible and fun for travellers, introducing customers to some of Korea's most exciting skincare innovations in one convenient collection.”
