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TTNTR Tourism NewsFriday, October 23, 2026
Europe's top holiday destinations compared

Europe's top holiday destinations compared

2 min read

To compare prices across seven of Europe's most popular holiday destinations, Euronews Business analysed Eurostat data on price levels for a range of goods and services.

A Euronews Business analysis of prices across seven of Europe's most popular holiday destinations found. Turkey is the cheapest overall, but the most expensive for alcohol, while Portugal offers the best value for accommodation and restaurants.

Hotels

Türkiye is the cheapest country overall, based on more than 2,000 goods and services. A basket costing €100 in the EU costs just €59.6 in Turkey, meaning it is 40.4% cheaper than the EU average.

France is the most expensive among the seven countries at €100.3, just above the EU average. All five other countries are below it: Italy (€97.1), Spain (€91.6), Greece (€87.4), Portugal (€86.6) and Croatia (€78.4).

Restaurants

France is the most expensive among the seven countries, with a price level index of 116, followed by Italy at 110.8. In other words, if the EU average for this category is set at €100, the equivalent basket of restaurant and accommodation services would cost €116 in France and €110.8 in Italy.

Portugal is the cheapest, with the basket costing €73.6. This means that prices are 26.4% below the EU average. Turkey also scores below 80, with a price level index of 78.3.

Alcohol

Türkiye stands out as by far the most expensive destination: alcoholic drinks cost more than twice the EU average, with a price level index of 210.2. Greece is a distant second at 154, followed by Croatia at 133.9.

At the other end of the scale, Italy is the cheapest at 81.9, while Spain also remains below the EU average at 90.1. Prices in France and Portugal are much closer to the European benchmark, at 100.9 and 107.1 respectively.

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