The new statistics were released during the opening day of the World Travel & Tourism Council’s global summit in Malta.
Travel and tourism is set to grow by 3.1% in Europe in 2026 – outpacing the wider economy – despite global uncertainty, the latest World Travel & Tourism Council (WTTC) research has revealed.
The continent should outperform global tourism, which is expected to grow by 2.5% across the year despite tensions in the Middle East and the wider cost of living crisis.
International visitor spending in Europe will increase by 5.8%, while leisure spending is up 3.1%, with business travel up 4.2%.
