All the industry reports are in, so which destinations in Europe are going to be trending in 2027? We take a look at the expert picks.
Euronews – As the travel industry looks ahead to 2027, a flurry of new reports has offered a glimpse of where holidaymakers might be heading over the next 12 months – and what they’ll be looking for when they get there.
Europe features heavily in many of the predictions, with Albania, lesser-known Greek islands and smaller cities in Italy, France and Germany among the destinations attracting attention.
Accommodation booking platform Booking.com revealed its 10 trending destinations for 2027, including three in Europe. These are Reims in France, Bratislava in Slovakia, and Pescara in Italy.
Fora Travel's 2027 Hot List features 10 destinations, including three from Europe: Malta, Slovenia and Finland. According to the travel agency’s global data, bookings for all three nations have seen "significant growth" for next year, with Malta up 129%, Slovenia 152% and Finland 138%.
According to the Virtuoso Luxe Report, Greece was named the world’s most popular honeymoon destination for 2027, ahead of traditional spots like Bali and the Maldives. Italy came fourth and France eighth, putting three European countries in the top 10.
While iconic cities such as Rome, Florence and Paris remain popular, affluent couples are increasingly looking for quieter alternatives, from Ischia and Puglia to Provence, Burgundy and the Dolomites.
