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TTNTR Tourism NewsFriday, October 23, 2026
Spain will overtake France as the world’s most visited country by 2040

Spain will overtake France as the world’s most visited country by 2040

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Worldwide, the number of tourist trips is expected to continue to increase, reaching 2.4 billion by 2040.

Euronews – A new joint study by Deloitte and Google analyses the evolution of the tourism sector since 1990 and anticipates how it will continue to develop until 2040. Worldwide, the number of trips is expected to continue to increase, reaching 2.4 billion by 2040.

European countries will capture the largest share (38%) of these trips, with over 362 million incremental tourists in total between 2019 and 2040, the study says.

The country which will welcome the most is predicted to be Spain, whose annual visitor numbers will soar to 110 million by 2040, compared to France’s projected 105 million.

The country which will welcome the most is predicted to be Spain, whose annual visitor numbers will soar to 110 million by 2040, compared to France’s projected 105 million.

After Spain and France, the study forecasts that the United States and China will maintain their position in the top five, while Italy will fall to sixth place, and Mexico will move up to fifth place. Saudi Arabia, Indonesia and the UAE may enter the top 15.

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