
China
China is the outbound market everyone is waiting for — the world's largest travel wallet, rebuilding its international flows route by route. Group-travel policy, airlift recovery and shifting traveller preferences make it a structural story for every destination. China's outbound signals are followed through this tag.
105 stories

LatestWhile long-haul travel plans ease this autumn, travellers remain committed by booking trips to Europe
ETC and Interrail have published their Long-Haul Travel Barometer 3/2026, tracking September to December travel intention, preferences and barriers among prospective long-haul travellers.
DestinationWTTC sets out 8 Priorities to secure Europe's Travel & Tourism leadership as governments across the region shape new tourism strategies
The eight priorities are aligned with WTTC's globally endorsed strategic priorities, approved by its Executive Council.
AgencyHainane joins the World Travel & Tourism Council as a Destination Partner
The World Travel & Tourism Council (WTTC) is pleased to welcome the Department of Tourism, Culture, Radio, Television, and Sports of Hainan Province as a Destination Partner.
HotelStrategic agreements advance Marriott's growth across key global markets
Marriott International accelerates its global expansion with landmark Q2 agreements, adding luxury resorts and midscale hotels across high-demand destinations worldwide.
AviationAir passenger demand grows 0.2% in July
The International Air Transport Association (IATA) released data for July 2026 global passenger demand.
LatestSigns that visa-free travel between Russia & China will become permanent
Russian President Vladimir Putin announced readiness to establish a permanent visa-free travel agreement with China during a recent meeting with President Xi Jinping.
HotelMGallery Collection opens, accelerating Accor's expansion in Western China
Accor has launched the Financial City Chengdu - MGallery Collection, marking a major step in its strategic expansion across Western China's luxury hospitality sector.
LatestHundreds of tourists missing in Nepal
Nearly 600 tourists, including hundreds of foreigners, are reported missing in Nepal and Tibet following devastating floods in the Himalayan region.
HotelMarriott International signs agreement to introduce Ritz-Carlton reserve to Shanghai
Marriott International has signed an agreement to debut its first urban Ritz-Carlton Reserve in Shanghai, scheduled to open in 2030 along the city's North Bund.
AviationTurkish Airlines is expanding in the Asia-Pacific market
Turkish Airlines continues to grow in the Asia-Pacific region.
DestinationSri Lanka launches tourism push to reach $4.2 billion target
Sri Lanka is launching a six-country tourism promotion campaign to nearly double arrivals during its peak winter season and earn $4.2 billion.
LatestSpain will overtake France as the world’s most visited country by 2040
Worldwide, the number of tourist trips is expected to continue to increase, reaching 2.4 billion by 2040.
DestinationThe most popular destinations for Russians: Türkiye and Egypt
In the first half of 2026, Russia managed to break into the top three in the rankings for package tour bookings for the first time in two years.
LatestOver $1 Trillion investment in travel & tourism signals a vote of confidence in the sector's future
A new WTTC report reveals global Travel & Tourism investment exceeded $1 trillion in 2025, driven by major markets like the US, China, India, and Saudi Arabia.

China Golden Week spending per trip hits four-year low amid overseas travel jump
Oct 15
While long-haul travel plans ease this autumn, travellers remain committed by booking trips to Europe
Oct 14
WTTC sets out 8 Priorities to secure Europe's Travel & Tourism leadership as governments across the region shape new tourism strategies
Oct 12
Hainane joins the World Travel & Tourism Council as a Destination Partner
Sep 30
Strategic agreements advance Marriott's growth across key global markets
Sep 7
Air passenger demand grows 0.2% in July
Sep 1
Signs that visa-free travel between Russia & China will become permanent
Sep 1
MGallery Collection opens, accelerating Accor's expansion in Western China
Aug 28
Hundreds of tourists missing in Nepal
Aug 27
Marriott International signs agreement to introduce Ritz-Carlton reserve to Shanghai
Aug 26
Turkish Airlines is expanding in the Asia-Pacific market
Aug 24
Sri Lanka launches tourism push to reach $4.2 billion target
Aug 24
Spain will overtake France as the world’s most visited country by 2040
Aug 21
The most popular destinations for Russians: Türkiye and Egypt
Aug 12