As football fever takes over living rooms across the UK, new research from easyJet holidays reveals that British holidaymakers are planning a tactical substitution; fleeing the country for an entirely football-free summer escape.
While millions prepare to tune in, over a third (43%) of the population is pushing back against the tournament takeover. Explicitly stating they prefer or require a hotel with minimal or no live football screenings at all, favouring to enjoy their vacation without the constant distraction of late-night cheers and pool-side match commentary.
The Great Football Escape
For these travellers, the much-loved game is proving to be a holiday disruptor. The research reveals that 55% of respondents firmly agree that major football tournaments negatively impact the overall vacation experience, with 53% of people stating they have been in arguments with a close one over watching football on holiday.
The desire to escape the sports hype is so strong that consumers are willing to put a price tag on their peace. When asked how much extra they would be willing to fork out to guarantee their accommodation remains a verified screen-free zone, 31% of holidaymakers stated they would pay an extra £25 to £100 per night just to secure their sanctuary.
Over half (55%) of Brits are opting for destinations like Italy, due to the appeal that the country is not included in the tournament this year.
Ultimate Screen-Free Sanctuaries
Rather than leaving holidaymakers to accidentally walk into a bustling match-day crowd, easyJet holidays has stepped in to defend the quiet getaway, offering a collection of dedicated, screen-free hotels across Europe and North Africa, ensuring travellers can swap stadium sirens for pure Mediterranean tranquility.
Stuart Wright, Customer Director at easyJet holidays, said: "We know how much our customers look forward to taking a break from everyday life, but for more than one in three Brits, a true summer break means escaping football culture entirely. While we are proudly catering to the night-owl supporters with our dedicated match hubs, we know that peace is a premium for a large portion of our travellers. By highlighting these verified, screen-free sanctuaries across our European and North African destinations, we’re making it easier than ever for holidaymakers to guarantee an uninterrupted, tranquil summer getaway."
