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TTNTR Tourism NewsThursday, October 8, 2026
68% of travellers say a ‘skillcation’ could be life-changing

68% of travellers say a ‘skillcation’ could be life-changing

1 min read

Travellers are also combining skillcations with another popular travel trend: the digital detox.

Euronews – IHG Hotels & Resorts, in collaboration with Talker Research, surveyed 1,000 Americans and found that nearly half (47%) are interested in taking a skillcation, and remarkably, 68% believe such an experience could be life-changing.

Younger travellers are driving the trend, with 41% of Gen Z and Millennials having taken a skillcation – more than double the Baby Boomer rate (16%).

Travellers are also combining skillcations with another popular travel trend: the digital detox. According to the data, 68% of respondents said they were open to completely unplugging during a skillcation (highest among Gen Z at 83%).

The trend appears to pay off: 27% report greater openness to new experiences, 27% gain confidence, and 26% say travel feels more meaningful.

According to the survey, cooking dominates as the most desired skillcation, with 37% wanting to build a trip around culinary learning.

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